So, there was a headline in the SF Chronicle today. It was about increased demand for sustainable wood. So I wondered, if there is so much demand, will it continue to be sustainable? At what point does it become impossible for the industry to meet the demand, and when do prices become so high that it is unaffordable?
I am all for ethical agriculture, but I always wonder about sustainability. How can anyone really guarantee that something is "sustainable"? But isn't that what we would all like, anyway? A sustainable business that will withstand the buffetings and variability of the external world. If it truly is sustainable, then it's a good model, whatever it is. But I think true sustainability has a degree of humility, and not trying to do too much.
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Dang. Reading that title again made me think I was looking at Viagra spam ad. For the record, I did not come up with the term.
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